Falvey Insurance brings several brands under one roof with consolidation, new website

Falvey Insurance Group brings all company ships under various flags to their home port.

The company launches various insurance titles under the Falvey name.

Jack Falvey (pictured above left), his COO of Falvey Insurance Group, said: “In the past, people knew the Falvey Cargo brand, Safe Harbor Vessel Pollution Insurance or Falvey Shippers Insurance.

Falvey Director of Marketing Megan Bell (pictured above right) said: Now that everyone is under the Farby banner, "we're really focused on what our strengths are as a team.

She delivered a special message to her brokerage partners that it will continue to be the "same kind of seamless experience" with industry-leading technology, world-class customer service and professional underwriting experience. .

As of early 2023, the company had about seven different business units. Falvey attended a sales meeting where customers were asked who they were hedging ship pollution deals with. Your Answer? Safe Harbor pollution, not knowing that Falby owned this company. “Everything in the past has had different names, different logos, different marketing messages tailored specifically for this niche,” says Falvey. "We were a niche player in these specialty courses, but now we're trying to juggle them all."

first clue

The idea to bring everyone home started in 2021.

"It started with a conversation about the website," Bell said, realizing, "It would be much easier to understand if we marketed these products as our own."

They spoke to some longtime collaborators. Some of them, of course, had deep ties to their own brand.

"They only know each other as one of MGA's, they don't have to be part of Falvey Insurance Group," Bell said. “It took time to get everyone on board, understand the impact of the change, and make sure everyone was comfortable and supportive.”

In the summer of 2022, the plan was presented to company employees. "At that point, I felt like everyone was buying and understanding," she said.

The company "has to do this because it's growing so fast."

Falvey noted that the group is a family business and that "our cross-selling has improved dramatically" since the plans were announced.

website

It all started with a conversation about her company's website, so it's no surprise that the story culminates in the relaunch of her company's website.

"This site will have more information about our products," Bell said. “We have a lot to offer…so it’s our solution, not our previous brand name. We hope it will be easier for brokers to get an overview of our product catalog.”

It also helps with online searches, allowing you to find Falvey products faster by searching by product type rather than brand name. “Our side is much simpler,” she said. So most of the CTA items are asking people to access our system, we want brokers, customers and partners to interact with us, and we want them to understand the processes and processes in the normal lifecycle of an insurance product. We've created a great online system that allows you to perform some of the actions directly."

The company's ocean freight policy was "bread and butter" for years, Bell said, before branching out into bulk ground transportation with obvious ties to the sea and ship pollution marine insurance.

“But if you want to stay in the niche, I realized you could find a lot more cover like this. We can help you become an expert in it,” Bell said. “I think another strength is that we stay in the knowledge space. We become the authorities on this kind of reporting.”

Falvey noted that one of the largest U.S. cargo insurers was suffering from a supply chain crisis in the late pandemic era when "everyone shopped online" and ports were congested. Did. So does the company's title as America's largest marine pollution insurer, covering everything from droughts to floods along the Mississippi River. “They see great demand for these and the opportunity to work with great local companies and interact in real time is a fascinating area we work in and that is why we are passionate about it. is,” said Falvey.